Let’s Do Some 'Marketing': It's About Elevating The Human Experience

Maybe there are some smart brains out there in the market who can calculate the 'probable outcomes' of the 'effect and profits' of their projects in advance before starting it.

But for most of us, most of the time while designing a product or creating a brand we have no idea what actually we are creating. What will be its impact on the lives of the users and how much? Where it will lead us and what will be the 'return on involvement'. It's the 'time' that tells us what we have started, where it's leading and what will be its future.

Ideas come as a ripple in the ocean of thoughts. Some die instantly, some stay a little before disappearing and some lasts forever.

No matter whatever you’ve created or designed, the hard truth is that 'without marketing its a scrap in the dump'. According to professionals, marketing is about capturing attention...

But it's something more than that, it’s about elevating the human experience.

Humans are sensory creatures. And if you can activate their senses towards your product or brand by any means of advertisement, it's done. It's like love at first sight, a bland affair.

But always remember,

To those whom you’re talking are not just dead statistical numbers on the screen, they are 'alive humans'. They have hopes and fears, dreams and desires.

It's not about transactional customer experience. It's about elevating the human experience.

By the way, what was that,

A marketing strategy?

A marketing sermon?

Oh, not this one...

Wish you all the best!

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