Humans are emotional creatures. They are complex both by birth and brain. The trouble to understand them is that most of the time they don't have any idea about what they are thinking, feeling, saying or doing.
People don't think how they feel, they don't say what they think and they don't do what they say. Hence it becomes difficult to know what they actually feel, think, say and do.
People work both on ’emotional drive’ as well as ’logical reasoning’. The essential difference between both is that ’emotion leads to an action’ while ’reason leads to a conclusion’.
You decide on what you want to work on.
Anyway, if you're interested in ’understanding humans’
Unlock ’human patterns and preferences’ by understanding ’the force that drives them’.
The most important step is, getting to the heart of what people ’want’ with an understanding that 'people often don’t know themselves'.
And one of the best ways to discover what ’matters’ to people is to go 'exploring' and ’observe’ people in their real everyday lives from physical to virtual.
You’ll love to get an interesting understanding of Humans. But before knowing someone else know ’yourself’, you'll be surprised to know what you got.